Owning a tree care business is very rewarding. The challenge sets in when you want to grow it. Do you put money in bus ads, billboards or hire a local celebrity for a TV ad? The questions are endless. If you need a solution that will help cast a much wider net and keep working for you without a big budget, what you need is search engine optimization. There are many digital marketing agencies like dNovo Group that offer exceptional services in SEO for tree care companies. Whether you choose to tackle SEO on your own or work with a digital marketing agency, here are some of the things that will have to be done.
Identify your market
To grow your business the right way, you must first think about the kind of business you want it to be. You have to pick the target market that will work for you. Some approaches you can use include the following:
- Looking at your competition – read through their online reviews and see where they fail. Then, ask yourself how you can do better.
- Choose the service you would love to offer and identify the market that will value those services
- Eliminate the services you don’t want to offer and avoid customers who require those services
- Consider if there are underserved groups in your community you can serve
The above scenarios will give you some idea of what kind of business you want and who you should serve. Don’t take any other step until you find your target market.
Create a great web design
Now that you know what your business should be like and who your target customers are, you need to get the word out. Start by creating a website that communicates your strengths. Create a page for each of the services you offer. Popular pages to have are:
- Tree trimming
- Tree cabling
- Tree planting
- Tree trimming
- Emergency tree trimming
- Stump removal
- Stump grinding
Any service that you can take 10 minutes to talk about requires its own page. You have to think about what your target clients want to see in order to create content that is tailored to them. You also need to add pages for your contact information, awards (if any), licenses, and policies. Make sure your license number is clear on the page and that your contact details are easy to find.
Dominate your hometown with the help of SEO
Search engine optimization is what will help you get your business in the eyes of your target clients. Start by ensuring your business is listed on all the websites, apps and directories the tree care industry uses. You also need a Google local listing. For this, you have to add your business to Google maps and use a postcard to verify your location. You then need to encourage customers to leave reviews.
A digital marketing agency can help with keyword research and help you rank better on Google’s search results page. Refrain from doing everything on your own. Getting a little help from the experts will help your tree care business go far.